We're a global leader in premium drinks, one of the most dynamic consumer categories.
A broad portfolio of iconic brands
With over 200 brands and sales in nearly 180 countries, we are driven to be the world’s best brand builder, leading the way in premium drinks.
Building brands
From much-loved, established brands, such as Johnnie Walker, to the latest innovations, like Tanqueray 0.0, we create products, tastes and experiences for people around the world to enjoy.
This requires focus and investment in what we call a brilliant blend of ‘creativity with precision’.
Our strategy
Our strategy is deliberately designed to build and extract the benefits of Diageo’s scale, capability and portfolio.
Our purpose and behaviours
Crafting iconic drinks chosen for life’s moments