Tanqueray is the No1 imported gin in the US
Results 2007
- 2.1 million 9-litre cases
- 6% volume growth
- 10% net sales growth
Top 5 markets
- United States
- Canada
- Global Travel
- Spain
- Italy
How we produce Tanqueray
Crafted from a time-honoured recipe, Tanqueray owes its unique flavour to a complex combination of the world’s finest botanicals, fruits and spices, picked at the peak of their freshness.
The botanicals are matured for up to 18 months, closely monitored by a master distiller, in order to bring out their rich aromatic oils. It is these oils which afford Tanqueray its full flavour.
Consistent with its aura of discerning quality, Tanqueray is the only gin to be produced using a ‘one shot’ distillation method. Although a laborious and expensive method for blending neutral spirit and botanicals, the process ensures that the true flavours of the botanicals are released in their purest form.
Tanqueray is quadruple distilled. This painstaking repetition ensures thorough removal of impurities to produce an exceptionally smooth, delicious tasting gin.
Tanqueray No. TEN takes inspiration from this original process. Hand crafted in small batches and flavoured
with fresh citrus fruits such as grapefruits and lemons, it is produced in limited quantities.
Perfection, craftsmanship and the epitome of discernment and taste are the predominant brand characteristics.
The history behind Tanqueray
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1830 |
Charles Tanqueray established his distillery in Bloomsbury, London.He produced the finest London dry gin available at that time and set new standards for gin production. |
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1847 |
In addition to being in high demand at home, Tanqueray was being exported to the British Colonies and became the favorite among the spice planters and traders as far away as Jamaica. |
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1868 |
On the death of Charles Tanqueray, his son, Charles Waugh Tanqueray took over the business and presided over the continuing overwhelming success of the Tanqueray gin brand. |
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1920’s |
The martini became hugely popular in the US and Tanqueray became synonymous with the martini |
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1950’s & 60’s |
The explosion of the cocktail culture in the US further drove the popularity of Tanqueray.Tanqueray became the gin of choice for Frank Sinatra and the Rat Pack. |
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2000 |
Tanqueray No. Ten was successfully launched in the US market. Within the first eight months of its existence this super premium martini gin had gleaned seven top US awards. |
Did you know?
- The iconic Tanqueray bottle shape is believed by some to resemble a fire hydrant. Others claim that is inspired by a cocktail shaker.
- Tanqueray No. TEN is the only spirit to win first place in the prestigious San Francisco Spirits competition three years in a row.
- Multi-award-winning Tanqueray is recognised by bartenders and experts across the globe as the ultimate in gin. Truly the bartenders’ choice.
- Often called the world’s best gin, Tanqueray has been made with the same high quality recipe for over 200 years.
Brand variants
